Providing a relaxing haven for yachtsmen competing in the regatta. It received a visit from HRH The Princess Royal and proved to be the perfect venue for hosting many highlights of the Cowes Week social scene.
From the outset, Peppermint Events aimed to provide a more relaxed venue in Cowes that welcomed crews, together with their friends and family, creating an alternative to the more “full-on” experiences in other parts of the town.
“This year was a particularly positive one for us. Our re-focus on berth holders, crews and competitors was warmly welcomed; so much so that we attracted people from all over Cowes. The feedback we have received from both berth holders and visitors has been overwhelming and we look forward to another successful year in 2012,” commented Adam Hempenstall, who managed Peppermint Shepards Wharf.
HRH The Princess Royal made a personal visit to Shepards Wharf to meet with representatives from Toe in the Water and the Pacific 2012 challenge team. There was also a delightfully impromptu meeting between HRH and the Cowes RNLI crew as they arrived back dripping wet from one of their many Cowes Week call-outs.
Toe in the Water, the official event charity, were based at Peppermint Shepards Wharf, which proved to be a great success. Its Beer and Curry night sold out the full 600 tickets and all the money raised went entirely to the charity. Also thanks to Toe in the Water, beer sales were up, with a special Toe in the Water Ale on offer from the crew bar.
The Mount Gay Rum Red Cap Party has been dubbed ‘the best yet’ with admission up 20%. Luxury day beds, Caribbean influenced production, a welcome drink for all and the coveted red caps free for the first 500 sailors all contributed to making the night that bit more special for all who attended.
Food sales were up by 26% this year thanks to the introduction of the superb fresh food prepared by the MuMu pop-up restaurant. It became the talk of the town and by the end of the week people were coming from the other side of Cowes to taste the delicious breakfasts, lunch BBQs and one of a kind stone baked pizzas.
The stunning Pier Bar, which provided panoramic views out across the harbour, hosted numerous events including the Ladies Day Reception, Cowes Harbour Commission reception and was even used by a television production company as the venue for a special “Made in Chelsea” episode.
Shepards Wharf Marina is owned and operated by Cowes Harbour Commission, which provided 119 berths with 20 RIBs, and 60 keel boats moored on pontoons. Barney Sollars, Commercial Manager for CHC added, “The team here at Shepards always make a great effort to ensure we can provide a first-class welcome to yachtsmen during Cowes Week. We were very happy with the practical and technical measures that were put in place ready for our busiest two weeks of the year.”
CHC also provided more than 300 swinging moorings in and around the harbour and the Harbour Master’s boat ‘Seamark’ escorted a total of 144 Ferries safely in and out of Cowes during the week. It also assisted in the recovery of two sunken day boats before towing them safely back to the harbour.